ABOUT SERIOUSLY CASUAL CO
We are a small family run shop in New York, figuring out
young kids the same way everyone else does, one loud
morning at a time.
The idea started as a joke between us. Somebody in every
family is the Professional Snack Negotiator. Somebody is
the Director of Piggyback Rides. Somebody is running on
love and very little sleep. Nobody hands out these titles,
but everybody knows who holds them.
So we started putting them on shirts.
Our designs are for the messy, funny, exhausting middle of
raising children. They are for the parent who has not
finished a hot cup of coffee since 2023, the grandparent
who breaks every rule we set, and the toddler who has
negotiated his way to a third snack before nine in the
morning.
We believe in staying positive, laughing at the hard parts,
and raising kids in this world together. Whatever kind of
day you are having, you are not the only one having it.
Every shirt is printed when you order it, on soft everyday
cotton, and shipped free.
Thank you for being here.